Purpose & Scope
The purpose of a Marketing Coordinator is to support and facilitate marketing efforts within an organization. This includes coordinating campaigns, collaborating with different departments, handling administrative tasks, creating and editing content, planning events, conducting market research, and providing support for digital marketing initiatives. The role aims to ensure smooth execution of marketing activities, effective communication, and overall success in achieving the company's marketing goals.
Key Qualifications
Educational Background:
A bachelor's degree in marketing, business, communications, or a related field is often preferred. Some positions may accept relevant work experience or equivalent qualifications.
Marketing Knowledge:
Solid understanding of marketing principles, concepts, and strategies.
Familiarity with market research techniques and tools.
Communication Skills:
Strong written and verbal communication skills.
Ability to create compelling and effective marketing content.
Organizational Skills:
Excellent organizational and project management skills.
Ability to manage multiple tasks and projects simultaneously.
Team Collaboration:
Ability to work collaboratively with cross-functional teams.
Effective interpersonal skills to foster cooperation and communication.
Digital Marketing Proficiency:
Familiarity with digital marketing channels, including social media, email marketing, and content creation.
Basic understanding of SEO principles.
Analytical Skills:
Ability to analyze marketing data and key performance indicators (KPIs).
Proficiency in using analytics tools to derive insights.
Detail-Oriented:
Attention to detail in executing marketing campaigns and ensuring accuracy in all marketing materials.
Computer Skills:
Proficiency in using common office software such as Microsoft Office (Word, Excel, PowerPoint).
Familiarity with marketing automation tools or Customer Relationship Management (CRM) systems is a plus.
Adaptability:
Flexibility and adaptability to evolving marketing trends and changes in the industry.
Creativity:
Creative thinking to contribute ideas for marketing campaigns and materials.
Experience:
While entry-level positions may not require extensive experience, relevant internships, co-op experiences, or any practical exposure to marketing activities can be beneficial.
Key Responsibilities
Campaign Coordination:
Plan, coordinate, and execute marketing campaigns in collaboration with various teams.
Develop and maintain project timelines, ensuring deadlines are met.
Content Creation and Editing:
Contribute to the creation and editing of marketing content, including copywriting for advertisements, blog posts, social media, and other promotional materials.
Digital Marketing Support:
Assist in managing digital marketing channels, such as social media platforms, email marketing, and content creation for online campaigns.
Event Planning:
Plan and organize events, product launches, and promotional activities.
Coordinate logistics, including venue selection, catering, and promotional materials.
Market Research:
Conduct research on market trends, competitors, and customer preferences.
Compile and analyze data to inform marketing strategies.
Administrative Tasks:
Handle administrative duties, such as scheduling meetings, managing budgets, and maintaining project documentation.
Collaboration:
Act as a liaison between marketing and other departments to ensure effective communication and collaboration.
Coordinate with graphic designers, writers, and other team members to produce cohesive marketing materials.
Analytics and Reporting:
Track and analyze key performance indicators (KPIs) to measure the success of marketing campaigns.
Generate reports and provide insights for continuous improvement.
Brand Management:
Ensure consistent branding across all marketing materials and communications.
Uphold brand guidelines and standards.
Communication:
Communicate marketing objectives, strategies, and results to internal teams.
Respond to inquiries and coordinate with external vendors or partners as needed.
Project Management:
Oversee various marketing projects, ensuring they align with overall marketing goals.
Monitor project progress and make adjustments as necessary.
Customer Engagement:
Support initiatives aimed at engaging and retaining customers.
Monitor and respond to customer feedback on marketing channels.
Coordination of Promotional Materials
About the Company
Join a community of satisfied clients who have chosen Seven DevelopMeant Global Consultant as their trusted partner for turnkey excellence and sustainability. Ready to unlock the full potential of your Skills, Knowledge & Experience with a commitment to a better world?
Our vision is to be the preeminent global consultancy firm that catalyzes innovation, fosters entrepreneurship, and champions the Sustainable Development Goals (SDGs). We aim to be the trusted partner that empowers individuals, organizations, and businesses to contribute positively to society, embrace corporate social responsibility, and excel in environmental, social, and governance (ESG) practices.
NOTICE
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.